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Find out if the coffee cherry was first used to make coffee, tea or
wine...
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Learn where and how coffee is grown. The difference between beans and
how coffee is processed in the various regions.
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An introduction and overview of the endless coffee glossary.
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Get hands on experience in roasting. We will actually roast a couple
of different batches. Learn the importance of the correct roast to match
your needs.
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We will cup (the method of tasting different characteristics of
coffee) different blends, origins and roasts including the ones we just
roasted earlier.
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Get to know the influence and importance of all the brewing variables
such as Water, Coffee, Grind, Brew Method, Sanitation, and Presentation.
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Learn how some of the desired and not so pleasant substances and
minerals of coffee are extracted and how to control them.
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Gain hands-on experience on how to pull the perfect espresso, the
"God Shot". Learn how to calibrate all the variables such as
grind, temperature and tamp to get the right extraction.
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After all, milk is a dairy product and requires special attention,
mostly overlooked by operators. Sanitation and storage plays an
important role. Learn the art of frothing and steaming milk for
cappuccino and latte.
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Let's explore some exciting specialty coffee menus and go wild on
preparing them.
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Last but not least, the way the beverage is presented to your
customer will make your specialty coffee operation succeed or fail.
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Too often unnecessary service calls are placed due to poor
maintenance and up keeping of the equipment. We will teach how easy it
is to maintain the equipment to secure the optimum uptime of your profit
centre.
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Well, we want to make sure you paid attention while you were at our
facility and ensure you'll be able to satisfy the coffee connoisseurs
waiting at your table for that specialty coffee they just ordered from
you.
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You will walk away with great confidence along with training
documentation, a Barista Video and Booklet, a resource directory and a
Diploma.
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2. Coffee Management
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| This course is designed for the new business
entrepreneur or managers that are responsible for coffee operations and
need to improve the bottom line. Get insights into what's hot and
what's not. Canadian Coffee Statistics and Marketing Data will help you
in designing your business plan or improve your existing operation by
adjusting several factors. |
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This includes a short version of the course as outlined above.
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- Canadian Coffee Drinking Habits
66% of adult Canadians are drinking coffee every day. Find out how to
benefit from a wide range of coffee marketing data.
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- Analyzing the Coffee Profit
Centre
Let's take a look at the profit margins and find out how to gain
market share in a sector most consider saturated.
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- What are you selling? And to
whom?
The key is to know the customer and then make decisions based on what
they want. Again, a wide range of marketing data helps in adjusting the
menu offering.
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- Choosing the right Coffee
equipment
Learn about all the different brewing methods and equipment available
and what they can do for the coffee operation.
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A wide selection of forms will help you monitor the success of the
coffee profit centre including staff training procedures.
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Well, coffee has one of the highest profit margins. We will explore
some great promotional techniques and a step-by-step guide for designing
a promotion.
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Even though coffee was discovered 100's of years ago, today's coffee
business requires constant adjustments to keep up with trend changes.
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You will walk away with great confidence along with training
documentation, a Barista Video and Booklet, a resource directory,
marketing data and various pre-printed forms to help you in your
business planning and coffee centre daily operation.
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